UAE Ministry of Culture and Youth Prepares to Make History of Global Creative Economy


Thanks to the UAE Ministry of Culture and Youth’s partnership with Indonesia, which hosted the inaugural event in Bali in 2018, Indonesia has passed the baton to the UAE to host WCCE 2021.

His Excellency Noura bint Mohammed Al Kaabi, UAE Minister of Culture and Youth said: The inaugural event in Bali in 2018. The UAE continues to support the work of creative organizations and cultural practices in building on the policy to evolve and strengthen the creative economy, as a pillar of the overall growth and sustainability of societies. Provide new growth opportunities and empower talent both locally and globally. Hosting WCCE 2021 in the UAE describes and defines the work we have done to define and strengthen the UAE’s role as a global leader in driving conversations and results for the creative economy.

As the UAE celebrates its Golden Jubilee, there is no better time to host a historic event of this nature, especially on a platform like EXPO 2020 Dubai which in itself is a testament to the contribution of the creative economy to such a global event. . Hosting WCCE 2021 at EXPO only serves to strengthen our resolve to generate policies and roadmaps that will rewrite the future of the creative economy. “

Following the success of the 2018 edition of the conference which featured a powerful lineup of speakers including Indonesian President Joko Widodo and Emmy Award-winning American filmmaker Lisa Russell, WCCE 2021 will host an array of global talent. in the different sectors of culture. and the creative industries. The three-day program will include over 60 powerful opening speech sessions, live and virtual panels, one-on-one lectures, live performances, exhibits and master classes.

Notably, in what will become a historic moment for UAE CCI, His Excellency Noura bint Mohammed Al Kaabi, will launch the UAE CCI National Strategy at WCCE 2021. Joined by HE Abdulla Bin Touq Al Marri and HE Dr. Ahmad bin Abdullah Humaid Belhoul Al Falasi, panelists will share their views on the importance of the creative economy and support for SMEs.

One of the influential thought leaders is John Howkins, British author and leading strategist on creativity and innovation, whose session, titled ‘Wider Perspectives’, will discuss how maximizing collaboration intersectoral in the creative economy is the key to unleashing untapped values. In addition, His Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum will discuss how greater accessibility to the creative economy can be achieved, locally and regionally.

Under the theme ‘Inclusion and Diversity’, a session moderated by Malcolm Gladwell, author of five New York Times bestselling books, focusing on the power of purpose and the passion of independent creators, will offer insight practices on the factors that are fundamental for meaning and a lasting career as a freelance designer.

The UAE Ministry of Culture and Youth works closely with the United Nations Conference on Trade and Development (UNCTAD) to amplify global support and understanding of trade and economic development gains creative before the next World Conference on the Creative Economy (WCCE 2021).

Marisa Henderson, Head of the Creative Economy Program, UNCTAD, said: “As the trade and development community realizes the potential of the creative economy, there is an opportunity to raise the profile of the subject and ensure its place on the global agenda. “

“The concept of the creative economy is not only a cultural aspect, but there is also a huge economic development point of view to address. The work of UNCTAD has elevated the “creative economy” to the global economic and development agenda. The program mainly focuses on the trade in creative goods and services that underpin the activity of the creative industries. The leadership of the UAE has a wise vision to build a better future, which makes it the ideal country to host this conference, ”Henderson added.

WCCE 2021 will bring together an international audience as well as policy makers, diplomatic partners, ministers, academics and creatives representing various regions of the world.

To register and for the full conference program, please visit WCCE’s digital platform There is no charge to attend WCCE in person or as a virtual participant, but you will need to pre-register as places are limited.


About the Ministry of Culture and Youth:

The Ministry of Culture and Youth works to enrich the UAE’s cultural sector by supporting the country’s cultural, artistic and heritage institutions. The ministry provides a platform to support artistic talent and innovation in various fields and seeks to promote intercultural dialogues, while delivering dynamic productions and experiences that represent the thriving and diverse cultural landscape of the United Arab Emirates at levels national and international. The main tasks of the ministry include investing, empowering and engaging young people, and building a knowledge-based economy for a sustainable future. The ministry is also responsible for regulating the media sector in the UAE by developing and implementing laws, regulations and standards relating to the licensing of media and their activities in the country.

For more information and questions, please contact:
Mohammad Alawneh – Government Communications Department
Email: [email protected]

© Press release 2021


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