Culture Kings co-founder breaks real estate records with Ashmore Mansion

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Tahnee Beard, co-founder of streetwear brand Culture Kings, has just made real estate history.

The businesswoman just sold her mansion in Ashmore, Queensland’s Gold Coast, for $ 4.95 million, reports real estate.com.au.

This is the highest selling price for a property in Ashmore, breaking the previous record of $ 550,000.

Sold! Culture Kings co-founder Tahnee Beard (left) just sold her mansion in Ashmore, Queensland’s Gold Coast, for $ 4.95 million

The mansion has a number of attractive features including a tennis court, gazebo, and swimming pool.

Tahnee and her husband, Simon, co-founded Culture Kings in 2008.

The company now has 500 employees and eight stores across Australia.

The Gold Coast couple recently sold a controlling stake in the company to an American online retailer aka Brands after signing a life-changing financial deal.

Expensive: This is the highest selling price for a property in Ashmore, breaking the previous record of $ 550,000

Expensive: This is the highest selling price for a property in Ashmore, breaking the previous record of $ 550,000

The couple switched to online sales when the coronavirus pandemic hit Australian shores early last year, with resounding success.

Culture Kings, which counts Justin Bieber and Cristiano Ronaldo among its clients, has successfully tapped the millennial and teen market for over a decade.

While many businesses struggled to adjust to the pandemic in 2020, Culture Kings has thrived, with around 75% of their sales now coming from online shoppers.

Features: The mansion has a number of attractive features including a tennis court (pictured), gazebo and swimming pool

Features: The mansion has a number of attractive features including a tennis court (pictured), gazebo and swimming pool

The company made a profit of more than $ 19 million last year and this figure is expected to be even larger in 2021 following the acquisition of Princess Polly, one of the fastest growing brands in the United States. United for women aged 16 to 25.

And all from a company formed almost overnight following a chance meeting in a cafe between Simon and Tahnee in 2008.

“I remember him asking me what my goals in life were,” she told shopify.com.au.

“I thought at the time that was a bold question to ask, but he (Simon) is so goal-oriented that he always thinks of a thousand other things at the same time.”

Interior: The stunning master bedroom offers picturesque views

Interior: The stunning master bedroom offers picturesque views

Home, sweet home: the open plan living space has black parquet floors and a staircase leading to the second floor

Home, sweet home: the open plan living space has black parquet floors and a staircase leading to the second floor

A few weeks after their first date, the couple were a couple, spending up to 20 hours a day together.

They quickly combined their savings and started planning for their first store in 2008.

And for Simon, who has already spent $ 120,000 to develop his elite business skills, including a one-on-one meeting with Wall Street’s first wolf Jordan Belfort – the uncertainty of what to expect was motivating.

“Building the business from scratch and self-financing throughout the process… it was intense,” he said. “We were all in … we had to be.”

Shortly after the store opened on the Gold Coast, more followed in Sydney and Melbourne.

Proud to be different, in-store DJs, hair salons and basketball courts have become the norm for Culture Kings.

Moguls: Tahnee and her husband Simon co-founded Culture Kings in 2008

Moguls: Tahnee and her husband Simon co-founded Culture Kings in 2008

And once celebrities like Justin Bieber and Drake started to notice their streetwear clothes, it was a game-changer.

Suddenly, the demand for products exploded in several countries and a global brand was born.

In early January 2017, a fire at the company’s Brisbane warehouse was a major setback, with the damage bill amounting to at least $ 10 million.

A few days later, a new location for a factory was secured and despite some difficult times that followed, Culture Kings was soon back on its feet, reaching out to the masses.

Success story: the company now has 500 employees and eight stores across Australia

Success story: the company now has 500 employees and eight stores across Australia

Last year, the Barbs showed their purchasing power by purchasing an $ 11.75 million Balinese-style mansion on the Gold Coast, with six bedrooms and 10 bathrooms.

The property features a resort-style swimming pool, tennis court and private beach.

Balinese furnishings carry the tropical atmosphere inside so that the fashion duo and their two children can feel like they’re on a permanent vacation.

The sprawling mansion is less than 10 minutes’ drive from Surfers Paradise.

Go up: Last year, the Barbs showed their purchasing power by purchasing an $ 11.75 million Balinese-style mansion on the Gold Coast, with six bedrooms and 10 bathrooms

Go up: Last year, the Barbs showed their purchasing power by purchasing an $ 11.75 million Balinese-style mansion on the Gold Coast, with six bedrooms and 10 bathrooms


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