UAE Ministry of Culture and Youth Set to Make History of the Global Creative Economy

Dubai, United Arab Emirates: A roster of world-renowned creative industry speakers, thinkers and decision makers will gather in-person and virtually at the World Conference on the Creative Economy (WCCE 21) tomorrow, to discuss engage collaboratively and practically with the future of the creative economy.

Organized by the Ministry of Culture and Youth of the United Arab Emirates, under the leadership of Her Excellency HE Noura bint Mohammed Al Kaabi, the historic conference on global creativity will be held from December 7 to 9, 2021 at the Dubai Exhibition Center , at the heart of Expo 2020 Dubai.

The conference will focus on six themes that collectively define the future of the global creative economy, including: Education Unleashed, Reworking Work, Technology Transformation, Elevating the Media & Communications Landscape, Future Sustainable, and Inclusivity & Diversity. WCCE 2021 brings together different creative economy stakeholders to help build on inclusive and human foundations.

Through the partnership of the UAE Ministry of Culture and Youth with Indonesia, which hosted the inaugural event in Bali in 2018, Indonesia has passed the baton to the UAE to host WCCE 2021.

Her Excellency Noura bint Mohammed Al Kaabi, Minister of Culture and Youth of the United Arab Emirates, said: “It is a source of great pride and responsibility that we continue to move forward in the development and promotion of global creative economy, after our partners in Indonesia hosted the Inagural event in Bali in 2018. The UAE continues to support the work of creative organizations and cultural practices, building on the policy to evolve and strengthen the creative economy, as a pillar of the overall growth and sustainability of societies. Provide new growth opportunities and empower talent both locally and globally. Hosting WCCE 2021 in the UAE describes and defines the work we have done to define and solidify the role of the UAE as a global leader in driving conversations and results for the creative economy.

As the UAE celebrates its Golden Jubilee, there could not have been a better time to hold a historic event of this nature, especially on a platform such as EXPO 2020 Dubai, which in itself is a testament to the contribution of the creative economy to such a global event. . Welcoming WCCE 2021 at EXPO only strengthens our resolve to generate policies and roadmaps that will rewrite the future of the creative economy.”

Following the success of the 2018 edition of the conference which featured a powerful line-up of speakers including Indonesian President Joko Widodo and Emmy Award-winning American filmmaker Lisa Russell, WCCE 2021 will welcome an array of global talent in different sectors of culture. and creative industries. The three-day program will include over 60 powerful keynote sessions, live and virtual panels, one-on-one interviews, live performances, exhibitions and masterclasses.

Notably, in what will become a historic moment for CCI in the UAE, Her Excellency Noura bint Mohammed Al Kaabi, will launch the UAE CCI National Strategy during WCCE 2021. Joined by HE Abdulla Bin Touq Al Marri and HE Dr Ahmad bin Abdullah Humaid Belhoul Al Falasi, panelists will share their views on the importance of the creative economy and support for SMEs.

One of the influential thought leaders is John Howkins, British author and leading creativity and innovation strategist, whose session, titled “Wider Perspectives”, will discuss how maximizing cross-industry collaboration in the creative economy is the key to unlocking untapped values. In addition, H.H. Sheikha Latifa bint Mohammed bin Rashid Al Maktoum will discuss how greater accessibility to the creative economy can be achieved, locally and regionally.

Under the theme “Inclusiveness and Diversity”, a session led by Malcolm Gladwell, author of five New York Times bestsellers, focusing on the power of purpose and the passion of independent creatives, will offer practical insights into the factors that are fundamental to a meaningful and lasting career as a freelance creative.

The UAE Ministry of Culture and Youth is working closely with the United Nations Conference on Trade and Development (UNCTAD) to amplify global support and understanding of the trade and development gains of creative economy ahead of the upcoming World Conference on the Creative Economy (WCCE 2021).

Marisa Henderson, Head of Creative Economy Program at UNCTAD, said: “As the trade and development community realizes the potential of the creative economy, there is an opportunity to raise the profile of the subject and secure its place on the global agenda.

“The concept of creative economy is not only a cultural aspect, but there is also a huge economic development point of view to be addressed. UNCTAD’s work has elevated the “creative economy” onto the global economic and development agenda. The primary objective of the program is the trade in creative goods and services that underpin the activity of the creative industries. The leadership of the United Arab Emirates has a wise vision to build a better future, which makes it the perfect country to host this conference,” added Henderson.

WCCE 2021 will bring together an international audience as well as policy makers, diplomatic partners, ministers, academics and creatives who represent various regions of the world.

To register and for the full conference program, please visit the WCCE digital platform wcce.ae. There is no charge to attend WCCE as an in-person or virtual attendee, but you will need to pre-register as space is limited.

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About the Ministry of Culture and Youth:

The Ministry of Culture and Youth works to enrich the cultural sector of the United Arab Emirates by supporting cultural, artistic and heritage institutions in the country. The ministry provides a platform to support artistic talent and innovation in various fields and seeks to promote cross-cultural dialogues, while delivering dynamic productions and experiences that represent the UAE’s thriving and diverse cultural landscape at the national and national levels. international. The main tasks of the ministry include youth investment, empowerment and participation, and building a knowledge-based economy for a sustainable future. The Ministry is also responsible for regulating the media sector in the United Arab Emirates by developing and implementing laws, regulations and standards relating to the licensing of media and their activities in the country.

For more information and questions, please contact:
Mohammad Alawneh – Department of Government Communications
Email: [email protected]

© Press Release 2021

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