‘Cop Ness Monster’ sculpture made from recycled jeans unveiled in London
A sculpture dubbed the “Cop Ness Monster” has been unveiled in London to raise awareness of climate change.
The artwork, made from steel, plywood and wire mesh, and covered in recycled jeans, aims to highlight the polluting effects of denim on the environment ahead of the UN Climate Change Conference climate change (Cop26) in Glasgow.
Made in partnership with the world’s first circular denim brand, MUD Jeans, the components of the sculpture, dubbed Messy, will be recycled and reused once the facility closes.
The 15ft artwork in London’s West End will be free to visit from October 29 until November 12, when Cop 26 wraps up.
The monster was launched by WaterBear, a streaming platform dedicated to climate documentaries, backed by the Duke of Sussex.
Poppy Mason-Watts, Head of Marketing, said, “At WaterBear, we believe in collaboration and using the power of inspirational storytelling to reach and inspire as many people as possible to take action (in small or big ways). ) to make a positive difference in the world. we live in.
“Although the UK is the host country for COP26, poll results show that awareness of the conference is very low.
“With the help of our talented partners, Messy, the Cop Ness monster, will bring the defining conversations happening at Cop26 behind closed doors and into the hands of citizens to inspire meaningful change.”