2021 K-POP Global Concert (K-Culture Festival) Concludes Successfully, Showcasing New Pattern of Performances in the Era of “Life with COVID-19”

– Closed spectacular performances held for two days from November 13 to 14, with the participation of various high profile local and international artists

– Participation of 2.63 million Hallyu fans worldwide (as of November 18)

Seoul, South Korea–(ANTARA/Business Wire)- ‘2021 World K-POP Concert (K-Culture Festival)’ held from November 13 (Saturday) to 14 (Sunday) at the Korea International Exhibition Center ( KINTEX) in Goyang -si, ended successfully with huge support from Hallyu fans around the world.

Jointly organized by the Ministry of Culture, Sports and Tourism of the Republic of Korea (MCST, Minister Hwang Hee) and the Korea Foundation for International Cultural Exchange (KOFICE, President Jung Kil-hwa), this concert attracted attention from fans as it was the first large-scale offline event prepared by the government since the implementation of the ‘living with COVID-19’ program to initiate a gradual return to normal life.

This year’s event was organized with particular attention to infection prevention measures by implementing the “vaccine pass” and “people counting” systems. First, fully vaccinated people who passed the two-week mark after completing their second dose or those who presented proof of PCR test results via a confirmation letter or text message within 48 hours were allowed to enter the site.

In the case of the global K-POP concert (BIT 4 U concert) held on November 14, stricter disease prevention procedures were implemented, where all seats were allocated in accordance with the measures of social distancing, and visitors were given vinyl gloves upon entry. to wear them at all times. In addition, crowd cheering and chanting during performances and changing seats were strictly prohibited – the priority being safety.

Held under strict security measures, the total number of global Hallyu fans who attended the concert online and offline amounted to approximately 2.63 million, making the festival even more meaningful. In particular, about 3,000 on-site visitors were able to witness the scorching performances of Hallyu artists, and 150,000 fans from all over the world simultaneously enjoyed the festival broadcast live via KOFICE’s official YouTube channel.

Local artists such as NCT DREAM, SHINee KEY, aespa, ITZY, PENTAGON, Simon Dominic, Loco and BraveGirls as well as American pop star Kehlani performed at the event, and MCST Minister Hwang Hee spoke virtually joined the concert and gave greetings from France with a French Hallyu fan. SHINee KEY, who made the grand finale, said, “Although we are not used to seeing a concert hall without shouting, building on this momentum, I hope more artists can have the opportunity to perform on stage in the living with COVID-19 era.

MCST and KOFICE extend their special invitation to medical personnel and public personnel who have worked hard to overcome COVID-19, as well as multicultural families and culturally disadvantaged foreigners living in Korea to share messages of hope to overcome the pandemic situation through performance.

The recordings of this concert will be broadcast on various channels such as Mnet, TVING and tvN Asia on November 28, December 5 and 6, inspiring global audiences once again.

Meanwhile, KOFICE will hold the virtual conference “The History of K-POP and the Future of Vision” on November 30 as an additional program of the K-POP Global Concert. Organized under the theme of K-pop and the cultural politics of popular music, the conference will be broadcast live and in real time via the official YouTube channel of the K-Cultural Festival.


For the Korea Foundation for International Cultural Exchange (KOFICE)

Edelman Korea

Olivia John


Young Woo Kim


Source: Korea Foundation for International Cultural Exchange (KOFICE)

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