BBC Strictly Dance by Rose Ayling-Ellis sparks increase in online searches for sign language | United Kingdom | News
The pair are now tipped to win the latest episode of the hit BBC One series, at odds of 1/2. Research from Casino Grounds found UK searches for ‘sign language’ increased by 488% after Rose and Giovanni’s Viennese Waltz to Alicia’s Keys Fallin incorporated British Sign Language into their dance on October 23.
Search volume for “learn sign language” increased by 1,011% from 5pm to 8pm on Saturday the 23rd in just three hours while Strictly Come Dancing was on TV.
British Sign Language (BSL) also saw a 221% increase in search volume after the performances of Rose and Giovanni.
Dan-Louis Kvalstad, SEO Manager at Casino Grounds, said Express.co.uk: “Not only has interest in British Sign Language skyrocketed since last Saturday’s show, but interest in Rose and Giovanni has also increased, as the search term for the pair has climbed 1,150% since last weekend’s show, suggesting the pair are favorites for glitterball.
He added, “This is an amazing example of the entertainment industry reaching millions and using the platform to represent diversity and make a far-reaching positive impact.”
“The positive impact Rose has made on the deaf community – seeing people wanting to learn about sign language after her performance, certainly contributed to the fantastic response they received as a dancing couple. “
A spokesperson for CasinoGrounds.com told Express.co.uk: “This analysis has shown that Rose is really making an impact through her appearance on UK televisions every weekend.
“These data not only show that the UK public is more interested in British Sign Language, but also actively want to learn Sign Language through Rose’s stint on Strictly.”
They added: “The incorporation of sign language into the choreography highlights the growing representation of the deaf community on our screens.
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